Table Rock Lake - Networking

 Is Network Marketing for Dummies?

Think about that question.

Since it's inception, network marketing has been promoted as a cost-effective way for the average person to build a business from their home. The problem with this scenario, is that the average person is just that - average.

Network marketing is a business. The average person has absolutely no idea how to build a business - especially one that is focused on marketing.

Marketing is one of the most dynamic and complicated areas for any business to deal with, and yet with network marketing the sole objective is just that - to market the parent company's product or service, and to market that marketing opportunity to others.

How many people, on average, know how to market effectively?

Do your neighbors, friends, or family?

Do you?

Chances are slim that anyone you know now has the know-how to build a network marketing business. And yet every year, millions of people start their own network marketing business with the hopes that they'll do well, also expecting that those they recruit into the opportunity will do well, as well.

So, let me ask you again.

Is network marketing for dummies?

And why the heck would a network marketer ask you this question?

Honestly, I just want your view on the situation.

But I also want you to have an informed view of network marketing overall. Although the average person may not know how to market effectively, network marketing provides an excellent environment for the average person to learn how.

To learn how to market their products.

To learn how to market their opportunity.

To learn marketing itself.

And beyond marketing - to learn how to improve themselves.

Unfortunately, most people who bring others into their network marketing business do not teach their new business partners how to market - rarely do network marketing sponsors free e newsletter software their team anything at all. Standard operating procedure is often based on getting people pumped up on the potential of success, without actually teaching how to achieve that success.

Unfortunate, but true.

Now this isn't the case for every network marketer - there are certainly a handful of experienced, knowledgeable people who not only have achieved success through network marketing, but also teach their team how to do the same.

Let's get back on topic.

What do I think?

Yes, network marketing is for dummies.

Not because it's a dumb idea to start a network marketing business.

Network marketing is for dummies, because there is no better vehicle for the average dummy with a little hope for a better tomorrow, with a desire for something more for themselves and their family, to start pillar candle build a successful business with a low initial investment - while having someone there for them who is able, willing, and rewarded for teaching them how to become successful themselves.